Green Tea Market Prospects from 2025 to 2031

Market Overview:

The Green Tea Market consists of various green tea products extracted from Camellia sinensis plants which contain antioxidants and health-promoting properties. Green tea serves multiple purposes since it helps boost metabolism and fights cancer through catechins while supporting heart and brain wellness. The market experiences rapid growth since people choose healthier lifestyles and natural wellness products. The market experiences growing demand due to new flavor options and convenient packaging solutions and organic product development. The market demand for functional green tea beverages containing herbs and vitamins and extracts continues to rise in popularity.

Key players:

Associated British Foods plc, Unilever, Nestl SA, Tata Global Beverages, Numi Organic Tea, The Republic of Tea, Celestial Seasonings, ITO EN, Harney Sons Fine Teas, Mighty Leaf Tea, Yogi Tea, Bigelow Tea, AriZona Beverages, RTwining and Company Limited, Dilmah, Kusmi Tea, The CocaCola Company, PepsiCo, Honest Tea, Crystal Geyser Water Company

Sample Link- https://www.trendbridgeinsights.com/industry-report/green-tea-market

Market segmentation:

Product Type

Green Tea Bags

Loose Leaf Green Tea

Green Tea Powder

ReadytoDrink Green Tea

Green Tea Supplements

Form

Conventional Green Tea

Organic Green Tea

Distribution Channel

Supermarkets/Hypermarkets

Specialty Stores

Online Retail

Convenience Stores

Others

Flavor

Matcha Green Tea

Jasmine Green Tea

Lemon Green Tea

Ginger Green Tea

Mint Green Tea

Mega Trend Connect:

This report offers deep insights into how mega trends such as health-driven consumption, sustainability, digitalization, and supply-chain resilience are transforming hot beverages. It further examines the impact of product innovation, processing advancements, clean-label reformulation, and evolving consumer preferences across this segment. The report assesses regulatory compliance, cost pressures, channel evolution, and ecosystem maturity shaping global market development.

Global Trade Outlook:

Global trade in hot beverages is increasingly shaped by food safety regulation, labeling standards, sustainability mandates, and volatility in agricultural and energy inputs. Cross-border scalability is constrained by country-specific approvals, logistics complexity, and cold-chain or shelf-life requirements, driving regionalized sourcing and production strategies. Competitive advantage now depends on regulatory readiness, resilient supply chains, and localized market execution.

Region Analysis:

The green tea market leads North America due to its strong functional beverage market and premium matcha offerings and increasing health awareness among consumers. The United States leads the market since people are increasingly choosing ready-to-drink green tea beverages and organic tea blends and natural energy drinks. The market grows in this region due to e-commerce sales and clean-label products.

Recent

In March 2025, ITO?EN launched its flagship Oi?Ocha as the official green tea of MLB through a partnership with Shohei Ohtani and the Los Angeles Dodgers. The special edition bottle supports the “Green Tea for Good” initiative while it will become available in Japan and the United States.

F&Q:

Q1. What is the projected market size & growth rate of the Green Tea Market?

Green Tea Market was valued at USD 16.5 billion in 2024 and is expected to reach to USD 32.7 billion by 2032, growing at a CAGR of 8.9% from 2025 to 2032.

Q2. What are the top players operating in the Green Tea Market?

The major players in the market are Associated British Foods plc, Unilever, Nestl SA, Tata Global Beverages, Numi Organic Tea, The Republic of Tea, Celestial Seasonings, ITO EN, Harney Sons Fine Teas, Mighty Leaf Tea, Yogi Tea, Bigelow Tea, AriZona Beverages, RTwining and Company Limited, Dilmah, Kusmi Tea, The CocaCola Company, PepsiCo, Honest Tea, Crystal Geyser Water Company

Q3. What segments are covered in the Green Tea Market?

The Global Green Tea Market is segmented based on Product Type, Form, Distribution Channel, Flavor, and Geography.

Q4. Which region accounted for the largest Green Tea market share?

By region, Asia-Pacific dominated the global market.

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