Craft Tea Market Forecasting from 2025 - 2031

Market Overview:

The Craft Tea Market consists of premium small-batch teas which utilize high-quality organic loose-leaf ingredients together with botanical infusions. The market for craft tea blends focuses on natural flavors and artisanal processing techniques to create distinctive taste profiles which attract health-oriented and adventurous consumers. The tea products combine hand-selected herbs with spices and dried fruits and floral extracts which deliver health advantages together with sensory delights. The market provides its products to specialty tea retailers and health food stores and cafes and online platforms throughout the world.

Key players:

Tata Global Beverages, The Republic of Tea, Unilever, Celestial Seasonings, Harney Sons, Mighty Leaf Tea, Tazo Tea, Numi Organic Tea, Rishi Tea, The Hain Celestial Group, Dilmah Tea, Kusmi Tea, Teavana, Bigelow Tea, Kombucha Wonder Drink, ITO EN, Teapigs, Art of Tea, Yogi Tea, Traditional Medicinals

Sample Link- https://www.trendbridgeinsights.com/industry-report/craft-tea-market

Market segmentation:

Product Type

Green Tea

Black Tea

Herbal Tea

White Tea

Oolong Tea

Distribution Channel

Online Retail

Specialty Stores

Supermarkets/Hypermarkets

Convenience Stores

Others Tea Houses Cafes

Packaging Type

Loose Leaf Tea

Tea Bags

Bottled Tea

Canned Tea

Others Tea Sachets Tea Pods

Flavor

Fruity Tea

Floral Tea

Spiced Tea

Mint Tea

Citrus Tea

Mega Trend Connect:

This report offers deep insights into how mega trends such as health-driven consumption, sustainability, digitalization, and supply-chain resilience are transforming hot beverages. It further examines the impact of product innovation, processing advancements, clean-label reformulation, and evolving consumer preferences across this segment. The report assesses regulatory compliance, cost pressures, channel evolution, and ecosystem maturity shaping global market development.

Global Trade Outlook:

Global trade in hot beverages is increasingly shaped by food safety regulation, labeling standards, sustainability mandates, and volatility in agricultural and energy inputs. Cross-border scalability is constrained by country-specific approvals, logistics complexity, and cold-chain or shelf-life requirements, driving regionalized sourcing and production strategies. Competitive advantage now depends on regulatory readiness, resilient supply chains, and localized market execution.

Region Analysis:

The North American market leads the craft tea industry since consumers increasingly demand high-end organic beverages along with artisanal products. The United States maintains regional leadership through its strong demographic of health-oriented buyers who choose organic and functional beverage options. The United States market supports boutique tea brands through consumer demand for loose-leaf and small-batch craft teas as well as herbal and specialty blends.

Recent

In June 2023, the tech entrepreneurs launched SAYSO as a tea bag-based craft cocktail and mocktail mix which includes Espresso Martini and Spicy Margarita flavors.

F&Q:

Q1. What is the projected market size & growth rate of the Craft Tea Market?

Craft Tea Market was valued at USD 332.6 billion in 2024 and is expected to reach to USD 673.9 million by 2032, growing at a CAGR of 9.2% from 2025 to 2032.

Q2. What are the key driving factors for the growth of the Craft Tea Market?

Craft Tea Market is driven by Health & Wellness Movement, Experiential Consumption, Sustainability & Ethical Sourcing, Higher Product Costs, Seasonal Supply Constraints, Limited Shelf Stability of Fresh Blends, Functional Tea Innovations, Customizable & Subscription-Based Models, Expansion into Foodservice, Regulatory Hurdles for Functional Claims, Consumer Education Gaps, Inconsistent Quality Across Suppliers.

Q3. What are the top players operating in the Craft Tea Market?

The major players in the market are Tata Global Beverages, The Republic of Tea, Unilever, Celestial Seasonings, Harney Sons, Mighty Leaf Tea, Tazo Tea, Numi Organic Tea, Rishi Tea, The Hain Celestial Group, Dilmah Tea, Kusmi Tea, Teavana, Bigelow Tea, Kombucha Wonder Drink, ITO EN, Teapigs, Art of Tea, Yogi Tea, Traditional Medicinals

Q4. What segments are covered in the Craft Tea Market?

The Global Craft Tea Market is segmented based on Product Type, Distribution Channel, Packaging Type, Flavor, and Geography.

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